ExitVision

Historical revenue growth of >30% clearly positions your business as an exciting potential growth story in the future, as it demonstrates not only the underlying vitality of the product/service/industry your business is operating in, but notably demonstrates an ability to capture and execute against surging demand for your product.

Historical revenue growth of 15-30% suggests the business is poised for further strong growth. The context of the product/service/industry your business is operating is is critical to further understanding whether the busienss is keeping pace with a fast growth area or is actually taking market share from incumbents. Either way it's a great story.

Historical revenue growth of 5-15% suggests the business is healthy and taking advantage of opportunities to grow. The context of the product/service/industry your business is operating is is critical to further understanding whether the business is keeping pace with a fast growth area or is actually taking market share from incumbents. Either way it's a good story.

Historical revenue growth wobbling between -10% to +10% suggests the business is relatively stable, but does not give a buyer great confidence in the business' ability to grow and prosper without a meaningful change in strategy.

Historical revenue growth wobbling between -20% to +20% suggests the business is relatively unstable, and raises questions in potential buyer's minds re. the ability of the business to hold its own in shifting markets. Internal or external factors may be in play, either way they'll have to be addressed.

Historical revenue growth swings of greater than +/-20% each year suggests the business is very unstable. Buyers will be focused on determining ways to smooth out your business' top-line variability.

Historical revenue declines of 5-15% suggest the business is challenged and may need a new approach. The declines are not so large that they will alarm a buyer unduly if the overall cyclical business environment has been shrinking at a similar pace, but any other context would damage a valuation.

Historical revenue declines of 15-30% suggest the business is seriously challenged and requires a new approach. Even if your entire industry has been suffering, buyers will be seriously concerned and weaken your valuation as a result.

Historical revenue declines of >30% suggest the business is seriously challenged, is in need of a turnaround and is effectively in distress. Even if your entire industry has been suffering, buyers will be seriously concerned.

Historical Cash Flow (EBITDA) growth of >30% indicates not only exceptional cash flow growth, but suggests solid pricing power and control over internal cost base.

Historical Cash Flow (EBITDA) growth of positive 15-30% indicates a very healthy business with exciting growth potential.

Historical Cash Flow (EBITDA) growth of positive 5-15% indicates a relatively stable and growing business - an excellent combination.

Historical Cash Flow (EBITDA) growth wobbling between -10% to +10% suggests the business is relatively stable. Buyers will be interested to understand what is keeping the business from growing more aggressively.

Historical Cash Flow (EBITDA) growth wobbling between -20% to +20% suggests the business is relatively unstable. Buyers will be concerned about the business' ability to generate regular cash flow.

Historical Cash Flow (EBITDA) growth swings of greater than +/-20% each year suggests the business is very unstable. Buyers will be extremely concerned about the business' ability to generate regular cash flow and will likely offer a more conservative valuation.

Historical Cash Flow (EBITDA) declines of 5-15% suggest the business' profitability is suffering and needs to be addressed. Buyers will be comforted somewhat if this is part of an industry-wide cyclical downturn, but will still discount any valuation until an uptick in EBITDA growth emerges.

Historical Cash Flow (EBITDA) declines of 15-30% suggest the business is in trouble and needs to institute strong corrective measures immediately. Valuation will be significantly discounted.

Historical Cash Flow (EBITDA) declines of >30% suggest the business is in deep trouble and will preclude serious investor interest unless a turnaround plan is in place. Valuations will be relatively distressed.

Future revenue growth of >30% clearly positions your business as a growth-story poised for great things. Buyers will happily pay a premium for your business.

Future revenue growth of 15-30% is excellent and will attract buyers eager to participate in your business' future.

Future revenue growth of 5-15% represents baseline expectations for most buyers of mature businesses in relatively steady markets. Buyers will be glad to see such solid prospects but will be eager to understand if those projections can be enhanced.

Future revenue growth of +/- 10% suggests a stable but unexciting business. For a buyer with a plan for your business this is not necessarily a bad thing, but it will not generate significant valuation premiums for your business.

Future revenue growth of +/- 20% suggests a business that is struggling to find its competitive footing and is otherwise at the whim of a shifting markets. It will be incumbent on the seller to have a great story to overcome the unavoidable perceptions of instability.

Future revenue growth of greater than +/- 20% suggests a business that is struggling to find its competitive footing and is otherwise at the whim of a shifting markets. Most buyers will be wary of a business with such an unstable future.

Future revenue declines of 5-15% suggest a business that is subject to strong competitive or market pressures, and will probably require a strategic restructuring program to create a new basis for growth. Buyers will be focused on the long term picture and will offer discounted valuations.

Future revenue declines of 15-30% suggest a business that is struggling. The severity of the revenue declines will suggest to potential buyers that permanent damage is being done to the company from which it may be difficult to rebound. Buyers will be focused on the long term picture and will offer discounted valuations.

Future revenue declines of >30% suggest a business that could be going out of business. The severity of the revenue declines will suggest to potential buyers that permanent damage is being done to the company from which it may be difficult to rebound. If serious buyers can be found, they will likely be turnaround-oriented, and valuations will be distressed at best.

Future Cash Flow (EBITDA) growth of >30% clearly positions your business as a growth-story poised for great things. Buyers will happily pay a premium for your business.

Future Cash Flow (EBITDA) growth of 15-30% is excellent and will attract buyers eager to participate in your business' future.

Future Cash Flow (EBITDA) growth of 5-15% represents baseline expectations for most buyers of mature businesses in relatively steady markets. Buyers will be glad to see such solid prospects but will be eager to understand if those projections can be enhanced.

Future Cash Flow (EBITDA) growth of +/- 10% suggests a stable but unexciting business. For a buyer with a plan for your business this is not necessarily a bad thing, but it will not generate significant valuation premiums for your business.

Future Cash Flow (EBITDA) growth of +/- 20% suggests a business that is struggling to find its competitive footing and is otherwise at the whim of a shifting markets. It will be incumbent on the seller to have a great story to overcome the unavoidable perceptions of instability.

Future Cash Flow (EBITDA) growth of greater than +/- 20% suggests a business that is struggling to find its competitive footing and is otherwise at the whim of a shifting markets. Most buyers will be wary of a business with such an unstable future.

Future Cash Flow (EBITDA) declines of 5-15% suggest a business that is subject to strong competitive or market pressures, and will probably require a strategic restructuring program to create a new basis for growth. Buyers will be focused on the long term picture and will offer discounted valuations.

Future Cash Flow (EBITDA) declines of 15-30% suggest a business that is struggling. The severity of the EBITDA (or EBITDO) declines will suggest to potential buyers that permanent damage is being done to the company from which it may be difficult to rebound. Buyers will be focused on the long term picture and will offer discounted valuations.

Future Cash Flow (EBITDA) declines of >30% suggest a business that could be going out of business. The severity of the EBITDA (or EBITDO) declines will suggest to potential buyers that permanent damage is being done to the company from which it may be difficult to rebound. If serious buyers can be found, they will likely be turnaround-oriented, and valuations will be distressed at best.

A dominant leadership position for your pricing and value proposition will be highly prized by potential buyers and rewarded with a premium valuation. Buyers will be focused on sustaining that leadership position

A highly competitive position for your pricing and value proposition will attract buyers and support a solid valuation. Buyers will be focused on sustaining that highly competitive positioning.

A middle-of-the-pack position for your pricing and value proposition will lead potential buyers to focus on not just sustainability of your market position but how the business can improve that positioning.

If your business is struggling to be competitive on pricing and value terms you'll be faced with a significant discount to your valuation. Potential buyers will be focused on how the business can achieve competitive parity.

If your business is or has recently become uncompetitive in pricing and value terms, potential buyers will naturally discount the business heavily. A turnaround scenario will have to be developed to convince buyers that there is any value left in the business.

A dominant leadership position for your brand, product, or services will be highly prized by potential buyers and rewarded with a premium valuation. Buyers will be focused on sustaining that leadership position.

A highly competitive position for your brand, product, or services will attract buyers and support a solid valuation. Buyers will be focused on sustaining that highly competitive positioning.

A middle-of-the-pack position for your brand, product, or services will lead potential buyers to focus on not just sustainability of your market position but how the business can improve that positioning.

If your business is struggling to be competitive on brand, product, or service terms you'll be faced with a significant discount to your valuation. Potential buyers will be focused on how the business can achieve competitive parity.

If your business is or has recently become uncompetitive in brand, product, or service terms, potential buyers will naturally discount the business heavily. A turnaround scenario will have to be developed to convince buyers that there is any value left in the business.