Maintaining a roster of multi-year clients at the 75-100% level is exceptional, and will deserve a premium valuation from potential buyers, especially if the factors (e.g. key people or processes) leading to your client retention are included as part of a transaction.
Maintaining a roster of multi-year clients at the 50-75% level is admirable, and should generally improve your valuation from potential buyers, especially if the factors (e.g. key people or processes) leading to your client retention are included as part of a transaction.
Unless your business has a demonstrable, naturally repeating flow of new clients by virtue of some specific factor (e.g. excellent retail location, robust internet presence, etc.), a roster of multi-year clients at the 25-50% level implies that a new buyer will have to work very hard to maintain sales at prior year's levels. Potential buyers will be focused on understanding how to simplify new client acquisition to mitigate future risk.
Unless your business has a demonstrable, naturally repeating flow of new clients by virtue of some specific factor (e.g. excellent retail location, robust internet presence, etc.), a roster of multi-year clients at the <25% level guarantees that a new buyer will have to work extremely hard to maintain sales at prior year's levels. This will weaken your valuation and will turn off many potential buyers.